Fundraising Curriculum

  • 1

    Welcome To Benefit Auction Jackpot

  • 2

    Getting Started

  • 3

    Creating A Powerful Appeal Pitch

    • The High-Impact Appeal Video

    • The Call To Action

    • Writing An Irresistible CTA

    • Finding Your Heartstring Hero

    • The Happy Face Appeal Video

    • When Silence Is Literally Golden

    • Checkpoint: Creating A Powerful Appeal Pitch
  • 4

    Hitting The Jackpot

    • What’s The Secret?

    • Calibrating Your Levels Of Giving

    • Making It Easy For Donors To Stretch

    • 3 Proven Stretch Strategies

    • Finding Every Hidden Opportunity

    • Projecting Your Profits: The 40/60 Split

    • Checkpoint: Hitting The Jackpot
  • 5

    Procuring Large Gifts With Confidence

    • My #1 Rule Of All Time

    • People Give To People

    • Checkpoint: Procuring Large Gifts With Confidence
  • 6

    Let’s Review

    • Key Concepts

    • Checkpoint: Course Review
  • 7

    Next steps

    • Congratulations!

    • Before you go...